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"...we
counted our blessings in the number of web hits we received which
we wouldn’t have had if we hadn’t participated in the Grammys.”
- LFC Producer,
Michael Tamburello
Four-time Dove Award nominee for 2001, Rachael
Lampa, begins touring with Christian artists Stacie Orrico and
Plus One this year marking it her first major tour in her career
since her CD, "Live for You", released last summer with
Word Records.
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"All
That Glitters
is not Simply Golden":
Awards Presentations Bring More
than Shiny Statuettes
LFC’s
participation in this year’s 43rd Grammys was fruitful in spite of joining
the majority who were not elected for a nomination or to receive an
award.
“Honestly, although it would have been nice, none of us ever expected
to receive a nomination or walk away with anything golden on Grammy
night”, said LFC producer, Michael Tamburello. “We entered because we
felt we owed it to the vast array of wonderful talent on our CD to participate.
After all, we had nothing to loose and everything to gain should we
had at least grabbed a nomination. More importantly, any exposure we
might have gained from such a high-visibility event, something that
I felt was inevitable, could only be of benefit to us.”
As it turned out, LFC received an increase of hits on an average of
over thousand percent on both of its websites. While the number of hits
were still in figures comfortably below a thousand per day during the
week of the Grammys, Tamburello said that the increase in exposure is
was great and that he was elated to interest from around the world in
what LFC is all about.
“I was especially impressed by the fact that the referring pages came
from major search engines where anyone who typed in ‘Grammy 2001’ or
something similar, would find us on the very first page about five or
six URL’s down from the top!” Tamburello exclaimed. “This was especially
the case with intelligent search engines like Google which bases their
results on a number of parameters such as tracking what sites visitors
loyally visit more than once.”
From an awards standpoint, not walking away with anything "golden"
put LFC in good company as Rachael
Lampa, lead singer on LFC’s flagship song, “We Will Always Remember”,
didn’t receive a nomination as many expected. “Although she might be
young and new, I had anticipated that Rachael would be nominated or
receive an award at this year's Grammys. With such an incredible voice,
my daughter, who’s a real fan of her’s, was disappointed to not find
her name even among the nominees”, Tamburello continued.
Tamburello believes Rachael will have “her moment in history” at this
year’s 32nd Annual Dove Awards sponsored by the Gospel Music Association
where she recently received four nominations including Artist of the
Year.
“With
talent as incredible as Rachael’s, it’s just a matter of time before
she finds herself being honored among the very best of her musical peers",
he said. "I believe the important thing for all artists to remember
is that, whatever level you're at, a dedicated songwriter and musician
is a winner if he or she can touch hearts as all of our artist’s did."
Tamburello also notes on how the Christian market has greatly expanded.
"Most impressive is the increased popularity of Christian music
and that it has attracted top quality talent from many areas of the
musical spectrum including classic rock greats such as Mark
Farner, formerly of "Grand Funk Railroad", who has been
on the Christian music scene for years and is enjoying a comeback with
his 1992 song, "Isn't It Amazing". Today we’re also seeing
more teens embracing Christian music and many new teen artists who are
making their break at an early age such as Rachael, Stacie
Orrico and vocal group Plus
One”
Gospel Music Association President Frank Breeden who announced this
year’s nominees for the 32nd Annual
Dove Awards in Nashville commented, “The best story in Christian
music in 2000 was the unprecedented success our industry saw in breaking
new talent. The nominations for this year’s New Artist of the Year category
reflect artists who achieved the highest sales for a class of debut
albums in our industry’s history. Our industry’s maturity is also displayed
as these accomplishments occurred across a wide spectrum of musical
styles.”
Tamburello encourages, “In a world as competitive as the music industry,
Christian or otherwise, one’s enthusiasm to walk away with an award
is quickly tempered by the amount of incredible talent there is out
there in all areas including music production. For anyone who is thinking
about making their break in music, they need to approach it realistically,
but with complete heart. The important thing is not to loose sight of
your dream and that the real ‘award’ is in simply enjoying what you
do as an artist, and doing it well. Award presentations such as the
Grammy or Dove awards are just the icing on the cake that may or may
not be served for desert in your career. The thing that matters most
is staying-power and counting your blessings along the way. For LFC,
we counted ours in the number of web hits we received which we wouldn’t
have had if we hadn’t participated in this years Grammy Awards.”
For the Lullaby for Columbine Project, blessings large or small continue
to come in many different ways! For Rachael, we wish her the very best
on April 26th in Nashville!.
Story
by
LFC News Staff
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