LFCNews - News3

May/June 2000

Part One of a three
part story excerpted
from an upcoming
new book by Sue
Goode about the
many blessings that
have come out of the
Columbine tragedy

PAX Steps Up to the Plate with LFC with Television Promo

LFC is being promoted by PAX stations in seventeen major markets including New York, Seattle and Los Angeles which agreed to air LFC’s recently produced PSAs. "The family oriented network was extremely supportive and many of the station managers were very passionate about helping out in anyway possible", said LFC’s E.P., Michael Tamburello recently.

The PSAs, which consist of one 15 second and two 30 second spots, were developed by Denver advertising agency BarnhartCMI whose creative team for LFC is headed by Dan Barnhart. Brian Sheehan, owner of
Beyond Digital, produced the spots which feature "graphic soft-speak" with tunes from the CD as background. One of the spots can be seen online at USA Video Interactive who is one of LFC’s major sponsors that provided a $25,000 donation to cover much of the cost of the national release and helped with online promotion.

The spots began airing in May and will continue through the early summer and can be seen as far away as the Hawaiian Islands.

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